Aava: A Blend of Nordic Purity and Freshness

Designing Supplements with Honesty and Transparency

The unique properties of Aava's design lie in its portrayal of the company's core values. Each product has its own Pantone color, digitally illustrated on Adobe Illustrator and printed on an offset printing machine. The box dimensions are 65 x 65 x 112 mm, and the label dimensions are 180 x 70 mm, reflecting a careful consideration of size and proportion.

Maja Maksimovic, in collaboration with Otso Kääriäinen, completed the project within a month in February 2019. The design process involved extensive botanical research and studies on raw stones and minerals for each individual packaging. The background illustrations were heavily influenced by illustrations from botanical books and encyclopedias, adding an element of authenticity and depth to the design.

The design posed challenges in terms of merging different varieties of plants into one. However, the team was successful in overcoming this, resulting in a harmonious blend of nature and health. The design targets males and females in their 30s, 40s, 50s, and 60s, with a natural touch that resonates with the brand's roots in the Nordics.

The packaging consists of a label and box for a health food brand. The box is printed on paper with a matt celloglaze finish, while the container is made of transparent plastic, chosen for its high recyclability value. This choice of materials not only enhances the design's aesthetic appeal but also aligns with the brand's commitment to sustainability.

Aava's design excellence has been recognized with a Silver A' Packaging Design Award in 2020. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. Aava's design, admired for its strong technical characteristics and splendid artistic skill, indeed introduces positive feelings, amazement, and wonder.